How To Send Irresistible Holiday Emails
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Friday, November 20, 2015
By St. Nick
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Whether you're blasting Black Friday deals, or just showering customers with seasonal love, there's no better (or quicker) way to communicate with clients and secure more holiday traffic.

EMAIL MARKETING IS ESSENTIAL FOR BUSY PHOTOGRAPHERS

Really. Email campaigns come together in a snap. They let you get personal and let your personality shine. Plus, you’ll be sending to people who love you already — not to just anyone who scrolls through their facebook feed. Plus, it's cheap! And in most cases, free!

If you're scratching your head thinking of who to send to, you're in luck. Your PhotoBiz Client Relationship Builder has been quietly keeping track of your leads and customers all year!

HOW TO BUILD YOUR EMAIL LIST

Everyone who has left a blog comment, filled out a form, contacted you through your website, viewed a gallery, received proofs, etc. has been neatly logged in your PhotoBiz Contact List. And if you use tags, you can separate that list into bite-size, targeted segments.

All that’s left is for you to select the emails you want and click "export" to get a portable CSV file. Then, just upload the list into your mail client and build your first campaign!

Stumped on what to send? We've got you covered.

 

 

7 EMAILS THAT CUSTOMERS LOVE

Black Friday/Cyber Monday Deals

Customers are looking for a deal right after Thanksgiving, so give them one! Offer a discount on sessions or products and make sure to pop in a huge "Buy Now" button to seal the deal.

"Book Your Mini Session"

Have empty slots in your schedule? Advertise your openings and make it easy for last-minute shoppers (and holiday card givers) to get great photos for the holidays. Pair with a discount, and you'll be busy all season!

 

 

Gift Giving Guide (Or Last Minute Gifts!)

Everyone is looking for great gifts for the holidays, so if you sell products, prints, framed items, etc., let customers know they can get all of the gifts they need for family members in one place! 

One Day Sale

Keep your customers' interest after Black Friday by picking a day in December to offer an additional treat – then let everyone know through social media and email. You'll stay top of mind with customers and give your sales a boost, too. 

Say Thank You!

Show your appreciation for customers by sending them a quick thank you card. You can even include a coupon to use on next year's session or % off additional orders of prints or products. It's a nice way to say thank you and gain some goodwill towards next year.

 

 

Referral Bonuses

Your customers have friends (who have friends, who have friends...) and the power of word-of-mouth is astonishing. Ask customers to recommend you by giving a discount to their friends. Happy clients will jump at the chance to get their friends a great deal – especially if they get a coupon, too. 

Pre-booking For Next Year

It's the most wonderful time of the year – and the busiest! So if customers would rather wait to book their sessions, you can offer discounts and incentives for pre-booking next year's sessions. This kind of campaign gets customers to think past December 25th, so you can start the new year with a full calendar.

Tags: Email
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